Introduction

Fitness Kastrup ApS is fitness center based in  Copenhagen. Fitness club have more than 1.000 active members. Fitness center have open gym and class with professional trainer.

Challenge

As an innovative extension of our multi-year brand modernization partnership, FutureBrand helped the iconic automaker define, articulate and launch BOOK by Cadillac, the industry’s first “vehicle subscription” service geared towards reaching this audience on their own terms.